Category
Packaging, Logo Design, Branding
Deliverables
Unique Logo, Fun and Fresh Branding, Social Posts, Packaging
and Substrate Design
Credits
Bradford Prairie, Sean Bacon
Objective
The target audience for Velvet is teenagers to mid twenties. The brand is sent to beauty influencers as PR for a marketing strategy. Velvet is a cosmetic brand that sells products such as foundation, blush, highlight, bronzer, ect.
Solution
Packaging is essential in branding for a cosmetic business. If the product doesn’t look reliable the buyer will look for another product. Which is why it was a goal to make an aesthetically pleasing packaging that was also trustworthy. As-well as designing social posts to complete their identity.
